Jon Stott
Group Managing Director
Ardent Management
Developing Ardent’s powerful new brand from conception to completion
After nearly two decades with an unchanged identity, Ardent needed a modern brand to reflect its evolving ambition.
We worked with Ardent to craft a distinctive new brand and digital presence that speaks to its purpose of delivering life-improving change through major infrastructure projects.
Discovery workshops and employee surveys informed a confident proposition and striking brand identity, featuring: bespoke typography, a refined colour palette, and a ‘journey’ graphic symbolising their end-to-end project role.
The redesigned website highlights core sectors with simplified navigation, impact-led storytelling, and a focus on results. The refreshed brand supports engagement, strengthens talent attraction, and reinforces Ardent’s position as a sector leader.
73%
Increase in revenue, in two financial years
57%
Increase in employees
66%
increase in website engagement
2
New offices opened in Glasgow and Manchester
