Sam Bishop
Head of Community Engagement
Health Care Without Harm Europe
When CleanMed Europe went fully virtual, it needed a new digital identity to engage its online audience. Barques collaborated with event organisers HCWH Europe to elevate engagement and enhance the virtual experience.
Barques began by facilitating a discovery workshop, working closely with HCWH Europe to clarify its mission, vision, and values. This foundation informed the creation of a dynamic visual identity, featuring a vibrant colour palette and a logo inspired by collaboration.
Custom icons, infographics, and engaging video content were also developed, enriching the virtual event experience and reinforcing CleanMed Europe’s commitment to sustainable healthcare.
Barques created detailed brand guidelines, giving the HCWH Europe team clear instructions on using the visual identity, tone of voice, and design elements for a cohesive brand experience.
863
total attendees
37
countries worldwide
11,276
views of online content
99%
would recommend the CleanMed Europe conferences to others