Georgie Butler
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Rolled out via traditional and digital media, as well as out-of-home placements, Monzo’s 2024 campaign presented impactful comparisons between negative money management feelings and empowering, positive emotions.
The brand created a 60-second hero film in which frustrated arguments become loving embraces, tarantulas turn into head massagers and nails on a blackboard become a harpist’s gentle strums. Vibrant and punchy, this campaign proves marketing doesn’t always have to be serious or jargon-heavy. By keeping things simple, fun, yet emotive, Monzo made finance feel relatable, and the contrast from more conventional financial institutions couldn’t have been clearer.
The brand created a 60-second hero film in which frustrated arguments become loving embraces, tarantulas turn into head massagers and nails on a blackboard become a harpist’s gentle strums. Vibrant and punchy, this campaign proves marketing doesn’t always have to be serious or jargon-heavy. By keeping things simple, fun, yet emotive, Monzo made finance feel relatable, and the contrast from more conventional financial institutions couldn’t have been clearer.
The brand created a 60-second hero film in which frustrated arguments become loving embraces, tarantulas turn into head massagers and nails on a blackboard become a harpist’s gentle strums. Vibrant and punchy, this campaign proves marketing doesn’t always have to be serious or jargon-heavy. By keeping things simple, fun, yet emotive, Monzo made finance feel relatable, and the contrast from more conventional financial institutions couldn’t have been clearer.
The brand created a 60-second hero film in which frustrated arguments become loving embraces, tarantulas turn into head massagers and nails on a blackboard become a harpist’s gentle strums. Vibrant and punchy, this campaign proves marketing doesn’t always have to be serious or jargon-heavy. By keeping things simple, fun, yet emotive, Monzo made finance feel relatable, and the contrast from more conventional financial institutions couldn’t have been clearer.
There have been some powerful mental health awareness campaigns in recent years, but few have had the impact of the one led by Wolverhampton-based rap artist, Reepa.
The concept is simple: Reepa stands outside Molineux, home of Wolverhampton Wanderers, wearing a Wolves scarf as a blindfold and holding a sign that reads: “Suicide and poor mental health are more common than we admit.”
He invites passersby to chat or share a hug, and to our surprise, they do — time and again. What’s striking is how openly people share their struggles and those of their loved ones. One man is so moved, he returns for a second conversation.
The video is raw, emotional, and incredibly powerful, all because of its authenticity. The blindfold and welcoming sign remove the fear of judgment, creating a safe space for people to open up, and inspiring viewers to do the same. With over 15 million views in just a few weeks, it’s clear that this important piece of work achieved everything it set out to and more.
As attitudes towards equine sports evolve, horse racing is under increasing scrutiny and fighting to maintain its 'social license'. In 2023, the Grand National was disrupted by Animal Rising activists, attempting to halt the race. The incident became a PR nightmare, but the industry's response was a masterclass in crisis management.
Leading figures quickly formed Stand Up For Racing, a united front that defended the sport with professionalism. Running until April 2024, expert broadcasters dismantled the criticism in calm, fact-driven TV debates, pushing back on claims and showcasing the sport’s merits.
Rather than waiting for the next controversy, Stand Up For Racing launched a centralised website to transparently address concerns, offering clear, evidence-based responses, accompanied by shareable graphics and links.
Rather than waiting for the next controversy, Stand Up For Racing launched a centralised website to transparently address concerns, offering clear, evidence-based responses, accompanied by shareable graphics and links.
While we can’t predict every crisis, a well-prepared communications strategy, supported by evidence and backed by media trained spokespeople, can turn the odds in your favour.