Gary Tailby
Joint Managing Director
Office Principles North
Office Principles North needed to build their profile in the competitive Midlands office design market.
Tasked with launching a regional PR campaign, Barques created a focused strategy that highlighted key project wins to build credibility. With limited time from leadership, our approach zeroed in on high-impact stories—like the HQ for Lounge Underwear, Arcadis’ London office, and the Rum Runner Works refurbishment.
These stories earned regular coverage in top regional and national titles. We also helped amplify the exposure through social media and case studies, positioning Office Principles North as a trusted name in commercial interiors across the West Midlands and beyond.
106
pieces of coverage
20+
featured publications
222,000
audience reach
£76K
advertising value equivalency (AVE)